Over the last week I have spent as much time as possible between work and time with my wife modifying the sales channels and website for Everything to Nothing. There are a few reasons why.

With millions of books published each year and so many different sales channels available to readers, who has the time to read the original long description that I was using for Everything to Nothing? Probably not that many people. So I have made the description shorter and also, I’m hoping, more appealing...